With their summer 2022 joint declaration of intent to leave the Pac-12 in 2024, Los Angeles-based rivals UCLA and Southern California began a groundswell that fundamentally changed the college football landscape. The two programs hope to find stable footing as they begin membership in the Big Ten.The first two newcomers in the Big Ten’s Western expansion, which also includes Oregon and Washington with their Pac-12 exits announced in August 2023, add the nation’s second-largest media market and brand recognition to the conference.The promise of high-profile matchups fueled the move to expand the Big Ten from coast to coast, a topic that first-year UCLA head coach DeShaun Foster touched on at Wednesday’s edition of Big Ten media days in Indianapolis.”That’s why we’re excited for the Big Ten, just getting opportunities to play in a lot of stadiums that you usually wouldn’t get an opportunity to,” he said when asked about the Bruins traveling to Penn State’s Beaver Stadium for the first meeting of the two programs since 1968.Initial intrigue is undeniable as fresh as the pairings will be. But the ability of UCLA and USC to compete with, and not merely play against the upper echelon of the Big Ten, is a hot topic upon their introduction to the league.The Bruins and Trojans left the Pac-12 with 54 combined conference football championships — but just one in the College Football Playoff era. USC’s 2017 Pac-12 title was its first since 2008 and the program’s last of 37 claimed since 1927. UCLA joins its new conference on a quarter-century league-championship drought, last leading the Pac in 1998.They will now contend with such programs as Penn State, which has finished ranked in the top 12 six times since 2016 — and never qualified for the Playoff as a result of other Big Ten members’ dominance. The four-team Playoff era opened and closed with Big Ten heavyweights Ohio State and Michigan claiming national championships, an accomplishment that eluded the Pac-12 as a whole every season after USC won its last in 2004.The Trojans went 11-1 in the 2022 regular season, their first under head coach Lincoln Riley. Losses to Utah in the Pac-12 Championship Game and Tulane in the Cotton Bowl Classic, however, set the tone for a disappointing 2023. USC lost its last three games of the regular season to head to the Holiday Bowl unranked, and 2022 Heisman Trophy winner Caleb Williams exited without a team title.USC’s sour end to 2022 and middling final season in the Pac-12 generated plenty of buzz around college football media, which Riley addressed in Indianapolis.”That’s part of being at USC,” Riley said. “It’s part of being a blue-blood program. … It’s always going to be talked about, and you either want to be in programs like that or you don’t.”