University of Michigan head football coach Jim Harbaugh is passionate about a lot of things. Things like football, for example, and, apparently, peanuts.

Harbaugh appears in a new commercial for Mr. Peanut, in which he declares his love for peanuts by shouting very loudly at a large can of Planters Peanuts in a mall somewhere. You can see the commercial above.

It won’t be too much longer until Harbaugh is back on the Michigan sidelines instead of in a mall shouting at cans of peanuts.

Go Blue.

[YouTube]